Growth Review
This review is about who your website brings in. We went through the site, your search rankings and your reviews. The main findings: just over 1,000 people a month arrive from Google, 626 of them typed your name, and most of the rest are readers, people researching heat pumps, BER ratings and grants through your guides. Searches from people ready to hire someone bring in about 45 visits a month. There are three reasons for that. Your service pages rank behind your own blog posts. Several of your pages compete with each other for the same search. And nothing on the site targets Dublin, where you're based. It's all detailed below, with what to do about each one.
Your site ranks for 247 searches, which is more than most installers manage. The split is the problem. 175 of those keywords are informational, people looking for an answer, and they bring 454 visits a month. The 39 commercial keywords, people looking for a company, bring 36. Here's what that looks like search by search.
| What homeowners Google | People / month | Your situation | |
|---|---|---|---|
| heat pump | 5,400 | Your guide is 6th in Ireland. | 6th |
| retrofit | 2,900 | Your beginners guide is 5th. | 5th |
| ber rating calculator | 210 | Your calculator is 4th and 2nd on variants. | 4th |
| attic insulation | 2,900 | A blog post ranks 56th. There's no service page to rank. | 56th |
| seai free home retrofits | 1,600 | Three of your pages compete for it. The best is 39th. | 39th |
| solar panels for house | 880 | 42nd. | 42nd |
| home improvement grants ireland | 720 | 71st. | 71st |
| solar grants ireland | 480 | 69th, entered the rankings this week. | 69th |
The pattern is consistent. When someone wants to understand something, your site is one of the best in the country at answering them. When someone wants to hire a company, your site is on page four or worse, because the pages built to sell are thin and the guides don't point readers anywhere. A visitor finishes your heat pump guide, gets their answer, and leaves. Nothing on that page hands them to the part of the site that books a survey.
None of this is a design problem. The site already has real project photos, real testimonials and the accreditations on show. These are structure and content problems, and they get fixed by steady monthly work on pages and internal links, not by a redesign.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The first two blocks are edits. The bottom block is the monthly work that moves the numbers.
Here's the sum in its plain parts. The readers already come: 454 visits a month to your guides and calculator. The buying searches, attic insulation, solar, grants, add up to several thousand more searches a month that currently produce 45 visits. The service pages and Dublin pages catch those searches, and the links from your guides turn readers you already have into enquiries. You know your average job value and your close rate. Run those numbers against 45 visits a month and you'll see the room.
Your heat pump guide lost 83 visits last month, and your keyword count slipped too. Rankings this good decay without upkeep. Meanwhile electricirelandsuperhomes.ie ranks for 225 searches on the same patch and their pages are built for buyers, not readers.